The brand
The easyGroup strategyWe will build on our brand values:
We will protect our brand from internal and external threats and manage appropriately the business and other risks inherent in venturing. We will develop our people and ensure their reward is aligned to realised shareholder returns. The easyGroup mission statementOur mission is to manage and extend Europe’s leading value brand to more products and services, whilst creating real wealth for all stakeholders. The easyGroup visioneasyGroup will develop Europe’s leading value brand into a global force. We will paint the world orange! |

In 2005 easyGroup for the first time published a brand manual for the benefit of franchisees, licensees and potential business partners.
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