Sir Stelios discusses the growth of easy on the “Off to Lunch” podcast by Business Insider
Listen today as Sir Stelios Haji-Ioannou shares his captivating journey with host Graham Ruddick, spanning three decades since he founded easyJet in the mid -1990s, helping to revolutionise air travel in Europe.
In this latest episode of the “Off to Lunch” podcast from Business Leader — a daily guide to business news, ideas and expertise — Sir Stelios delves into the intricacies of building the easyJet airline and employing unique marketing strategies to navigate fierce competition. He reflects on the unexpected success of the fly-on-the-wall documentary ‘Airline,’ which became one of television’s most popular shows.
Additionally, Sir Stelios sheds light on his philanthropic endeavours, his commitment to giving back to society, and the remarkable growth of the easy family of brands.