Sir Stelios updates easy family on brand protection
Last night a large gathering of easy family licence holders heard an update from founder Sir Stelios Haji-Ioannou on recent efforts to protect their brand from theft. Recent events in Colombian, French and UK courts have reinforced the message that the easy brand and its associated “get up” can only be used by approved companies who have satisfied the applications process.
Sir Stelios, founder of easyGroup addresses the easy family of brands.
Comments from Jeewan Sagu, CEO of easyFood
Comments from Nathan Lowry, CEO & Co-Founder of easyCoffee
Comments from Tim Slesinger, CEO of easyStorage
Comments from Steve Jude, CEO of Citibase. Member of easyHub senior management