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New normal = new opportunities


    The coronavirus (COVID-19) pandemic has brought unprecedented disruption to the economy, with many businesses forced to close their doors or completely refocus their business strategy. Inevitably, some members of the easy family of brands have been swept up in the widespread and sustained disruption to the service sector.

    Working out how to survive through these challenging times and beyond has been no easy feat. But to help out, we’ve pulled together details of services in the financial/marketing/PR spheres that are available to easy-branded businesses from other family members.

    • easyCapital’s corporate finance advisory expertise focuses on the design, marketing and execution of transactions for corporates – large and small. Taking a holistic, professional and efficient approach to capital raising, the easyCapital team is particularly well attuned to the maze of rules, regulations and laws which surround this process. 

    Using its wide investor network in family offices, ultra-high net worth investors and acorn funds which specialise in growing companies, easyCapital recognises that each investor is different so the aim must be to ensure the best match with companies looking for funding.

    Every good brand needs a top-notch marketing strategy – otherwise it will struggle to be heard in its relevant market sedtor. Whether it’s increasing brand awareness, generating leads, drumming up investment or plain crisis management – a comprehensive strategy can accomplish a wide variety of goals in whatever medium serves best.

    • easySEO’s tailored advisory service will improve search engine rankings to channel more organic traffic through the brand. easySEO is the low-cost, dedicated  and professional provider offering a wide range of consultancy, research, audit and content preparation services that will be vital as UK business comes out of lockdown.
    • In more traditional mode, easyPR is the public relations specialist that cuts costs. Affordability is the keystone of the easyPR offering for small businesses looking to improve their profile both nationwide and inside their respective “trade” media. Whether it’s taking care of brand building/bespoke publicity or boosting business and personal profiles, be sure that easyPR has the expertise.

    Much of this should be of interest as the easy family of brands goes forward to take advantage of the “new normal” that is our post-Covid business environment. So please don’t hesitate to make contact…after all isn’t that what families are for!!


    Charles Hancock
    [email protected]

    Emmanuel Balogun
    [email protected]

    Laurie Stone
    [email protected]