The gathering of the “easy” clan
Over 30 licensees signed up to the “easy” family of brands held one of their regular get togethers at the branding group’s Kensington HQ. Held 3-4 times a year, these events allow “easy” franchisees to exchange views on a variety of topics, including start-up procedures, advertising, marketing, branding as well as actions to avoid brand potential infringement.
easyGroup barrister Jessie Bowhill gave a short presentation on the most recent infringement case brought against easyGroup by French businessman Yannick Pons. Guests also heard a presentation from easyMoney franchisee, Andrew de Candole, about his company’s plan to launch a new style ISA in the next financial year.