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easySim Launches Affordable eSIM Data Roaming for Travellers Worldwide

    easySim Website, part of the easy® family of companies, has launched a new data roaming service for over 150 countries worldwide, offering users huge savings when using their smartphones abroad.

    Whether you are travelling for business or pleasure, the cost of using your mobile overseas can be shocking. Most of the UK mobile networks such as EE, Sky, Three and Vodafone no longer allow their users to “roam like at home” in the EU, and data charges in the rest of the world are almost always outside your standard mobile bundle.

    The answer to extortionately high data costs abroad is a prepaid eSIM from, the new international roaming service from the easy family of brands. provides travellers with reliable internet for smartphones and tablets around the globe, meaning you stay connected using your favourite apps at low fixed prices.

    The quick and easy way to get cheaper roaming data abroad
    eSIMs are a great way to change your mobile data provider when travelling to give you access to much better rates than your standard contract, without removing the primary SIM card from your phone.

    Martin Lewis of Money Saving Expert recently used an eSIM on holiday and commented: ‘The whole experience was easier and simpler than expected’.[1]

    How it works
    Simply choose your destination country and data bundle at, then load the eSIM from the QR code in your welcome email. Set your new eSIM as the default for data roaming as you land in your destination and you are good to go!

    eSIMs are compatible with the majority of 4G/5G Apple and Android smartphones, there are no apps to load or tricky SIM cards to install. Customer service is provided online 24/7 via the website.

    Who can benefit from the new service?

    easySim can save international travellers money, whenever they use mobile data outside their standard coverage zone, regardless of their country of origin or mobile operator.

    For example, UK visitors to popular destinations like Turkey, USA, Morocco or Thailand can achieve great savings on data roaming compared to their standard mobile contracts.  Likewise, Americans arriving in Austria; Aussies attending the Ashes; Indians interested in Iceland or Spaniards sightseeing Singapore could all save money on mobile data compared to their deals at home.

    Who is behind is a new business formed by Portsmouth based telecoms entrepreneurs Jim Guest and Richard Gwilliam, with the support of easyGroup Chairman Sir Stelios Haji-Ioannou. The company seeks to challenge the punitive international data roaming charges imposed by many mobile operators, by offering low-cost data with no catches from a convenient digital platform.

    Jim Guest says of the venture:
    “Summer is here but business travellers and holiday makers have had enough of the cost of roaming when they use their smartphones or tablets abroad. We’re proud to be working with Sir Stelios to take on the big boys of the mobile market and protect consumers against bill shock.”

    Sir Stelios had this to say about the launch of
    “ is a new way for travellers to get low-cost mobile data worldwide. It’s simple to use and great value, so the company is perfectly aligned with easy® brand values and I’m delighted to be working with the directors to get new customers onboard.”

    How much can you save?
    Using a 14 day stay in Turkey as an example, offers 3GB of data for only £7, saving a minimum of £63 against the major UK network operators’ bolt-on tariffs.  But many situations are much worse: Ian from Portsmouth recently had to pay £416 for only using 69MB in a single day in Turkey!

    How to get started
    Check your phone is eSIM compatible and it’s not locked to a network, register for the service at and purchase the right data bundle for your destination. You will receive a QR code by email which you use to activate your eSIM.

    easySim homepage outlining the service

    Notes to editors

    • provides prepaid data eSIMs giving access to local Tier 1 mobile network operators worldwide.
    •’s roaming service is data only and does not provide voice calls or SMS, but voice calling and messaging through popular apps such as WhatsApp, Facetime, Messenger etc.
    • The full list of supported countries can be found here.
    • The full list of eSIM compatible phones can be found here.
    • Users will be required to change their phone settings to set the eSIM as the default data service while abroad.
    • Customer support is provided online 24/7 using the contact form on the website here.
    • For further information on contact Jim Guest by email to
      [email protected] or call him on +44(0)7775 500 005.
    • Join on Facebook, Instagram and Linkedin.

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