easyGym outlines expansion plans
easyGym CEO Paul Lorimer-Wing was interviewed in Health Club Management magazine, where he talked about the company’s expansion plans.
“When you think of successful global brands like Apple, McDonald’s or Facebook, you know exactly what you’re getting. When you look at the fitness industry, it’s fair to say that there isn’t really a brand that stands out globally in the same way,” he said.
“There are health club chains that have hundreds of sites, but many of these operate in just a handful of countries. Even success stories like Anytime Fitness, which has established a presence in 30 countries, doesn’t have anywhere near the reach of brands in other sectors.
“And no low-cost fitness operator that I’m aware of exists in more than 10 markets. Nobody has yet taken the mantle and said, ‘I’m going to be the big global brand’.
“This may sound a bit of a grand statement for an operation that currently has 16 clubs in the UK, but that’s what we want to do with easyGym. Through franchising, we want to become the leading big box, low-cost gym brand in the world by number of countries.”
You can read the full article here.