Another industry changing easy brand, easyEventhire takes the stage – literally!
Heard the industry narrative about opaque pricing, fragmented and inefficient suppliers and disgruntled customers? That was the European airline sector in the early 1990s when the likes of BA, Air France, Lufthansa, KLM, Swissair, Sabena, Aer Lingus, SAS conspired together to make air travel an expensive and miserable experience for millions of passengers every day. That was of course before the likes of easyJet and Ryanair successfully disrupted this old and failing model with simple transparent pricing, good service and a wide range of destinations across the continent and beyond.
Now fast forward to today and try to organise an “event”. Whether it’s your daughter’s wedding for 100 guests or the Cheltenham Gold Cup for thousands of race goers, knowing who to go for chairs, tables, crockery, cutlery, AV equipment and cloakroom accessories can be time consuming and frustrating. That’s where easyEventhire will make the difference. This latest addition to the easy family of brands will provide the proverbial “one stop shop” for any event organiser. By simply scrolling through pages at easyeventhireuk.com an eventual catalogue of thousands of items can be booked at the click of a mouse for that one-off party or a week-long sporting festival.
Originally the brainchild of entrepreneurs Andrea Guzzoni and Denis Helderman, easyEventhire neatly ties together three vital ingredients. Firstly, Andrea’s and Dennis’ Rentuu software platform that brings together equipment suppliers – in this case sector leaders easyeventhireuk.com with prospective clients. Then by adding in a well known brand – easy – and an industry disruptor is made! Earlier this week, easyEventhire had its first public outing at the events industry tradeshow at the Excel Centre in London’s Docklands. As can be seen from the pictures, industry professionals are already taking a lot of notice of this major change in the way events are organised and managed.
easyEventhire online platform
The Rentuu and easyGroup team group picture.
(Roberto Lopez, Fabrizio Della Pace, Richard Shackleton, Philippos Richter, Dennis Helderman)
The easyGroup team.
(Richard Shackleton, Philippos Richter)