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Charity Commission is investigating brand thieves Palatine/Moir over their misleading website and conduct as a “Professional fundraiser”

    Palatine James Moir

    New court documents show the Charity Commission has raised serious concerns over the running of the website by their controlling shareholder Private equity group Palatine and their CEO Mr Moir.

    If Palatine/Moir are found by the Charity Commission to be in breach of the rules as a “professional fundraiser” then as much as £17m should be paid by them to charities.

    easyGroup founder Sir Stelios Haji-Ioannou is calling on the regulator to impose sanctions on Palatine/Moir for past breaches of the law.

    Brand thieves Palatine/Moir are under investigation by the Charity Commission over possible breaches of charity laws, new court documents show.

    easyGroup founder Sir Stelios Haji-Ioannou, who wrote to the commission with his concerns on 20 March 2024 , said the owners of the easyfundraising website – which is not a member of the easy family of brands – must be penalised by the regulator for misleading the UK public who become supporters on their site and use them for their online shopping.

    Today marks the start of easyGroup’s legal action being heard in the High Court against the brand thieves Palatine/Moir, which run what they claim is “the UK’s biggest charity shopping site”. In reality, it is a profitable cashback site (a bit like but pretending to be a charity) whilst pocketing around 50% commission on all money destined to supposed good causes, the Court will hear.

    New letters presented in evidence to the High Court show the Charity Commission has raised serious concerns over Palatine/Moir’s claims.

    Palatine/Moir also admitted just 30% of the “causes” on the site are actually registered charities and the number could be far smaller because minimal checks are made when a new cause signs up to the website and just ticks a box self declaring to be a registered charity in order to receive monies.

    In fact Palatine/Moir have offered to the Charity Commission to stop using the claim that they are “the UK’s “biggest charity shopping site” because it is misleading.

    Having seen the new correspondence between the Charity Commission and Palatine/Moir, Sir Stelios has written again to the regulator on the 13 June 24 with a very strong letter, highlighting inconsistencies in the Palatine/Moir responses, which leave more questions than answers.

    Sir Stelios, said:
    “I am pleased the Charity Commission is taking the disgraceful behaviour of Palatine/Moir seriously. It is outrageous for them to claim they are the UK’s ‘biggest charity shopping site’ when they admit only a small proportion of causes they supposedly help are genuine charities. It is important for the public that they are held to account in Court and by the regulator. They also pocket charity funds if under GBP15 in 18 months which is also illegal.

    “However the most interesting aspect of this investigation is that Palatine/Moir are classed in law as a Professional fundraiser.

    “In plain English they are a for-profit company paid by charities by agreement to raise money for them and they keep some of the money raised as their compensation.

    “They are no different to a person standing outside a Tube station in London shaking a tin with the Red Cross logo on it and encouraging people to donate to the Red Cross. If that person has a proper agreement with the Red Cross then they can keep a % of the funds raised for their time. If they don’t have a proper agreement with the Red Cross in writing then all the money raised in the tin must go to the Red Cross. That is the law!

    “According to a review by easyGroup’s specialist charity lawyers the boilerplate online contracts between Palatine/Moir and the various charities are not according to the applicable law. We have encouraged the Charity Commission to investigate that aspect of the contractual relationship between Palatine/Moir and the charities.

    “If that is found to be the case then in law the professional fundraiser is obliged to pass the entire donation to the charity and keep none of it.

    “In that scenarios Palatine/Moir should hand over to the various registered charities some GBP17 million that they have kept over the years.

    “The Court in the Intellectual property case will see that Palatine/Moir are not a charitable endeavour. I am bringing this IP case because I don’t want any member of the UK public using them to do their shopping online to be misled that they are part of the easy family of brands and therefore trust them with their money, when buying travel online for example, believing that some of it will go to a charity although it is not clear how much.

    “If easyGroup wins the case, we will operate the domain properly and only for registered charities and pay any damages that easyGroup may get from Palatine/Moir to the British Red Cross as a donation.”

    For more information, contact

    Simon Neville
    SEC Newgate
    T: +44(0) 7779 792868
    E: [email protected]

    About easyGroup Ltd.

    easyGroup Ltd is the creator and owner of the easy family of brands (see and it cannot allow unauthorised use of the brand.

    Over the past 30 years, the easy family of brands have been carefully managed and developed to become the icons they are today. This investment is justifiably protected by easyGroup on behalf of the easy family of brands so that they can continue to enjoy the knowledge, understanding and trust of consumers that the easy brand delivers. We don’t want brand thieves to mislead consumers that they are somehow associated with us in order to boost their own profits.

    A list of cases brought against brand thieves can be found at

    easyGroup, owned by Sir Stelios Haji-Ioannou, has created a steady recurring income stream from the easy royalties and uses that to fund his giving back to society. easyGroup donates the majority of its profits to the UK registered charity Stelios Philanthropic Foundation via which Sir Stelios gives back to society.