French supermarket giant Carrefour backs down over EASY branding dispute with Sir Stelios
date: 11 December 2023
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French supermarket giant Carrefour backs down over EASY branding dispute with Sir Stelios
Posted:9 January 2019
Sir Stelios Haji-Ioannou’s easyGroup, owner of the easy family of brands, has today claimed a historic victory in its long-running legal battle with the French supermarket giant, Carrefour.
Between 2014-6, the supermarket giant opened a number of “metro” format stores in Belgium using the orange colour in a font which resembles the easyGroup house style.
Following legal action and representations from easyGroup’s lawyers, Carrefour has now rebranded these stores into their own house style – “Carrefour Express”.
