Birmingham’s NEC hosts “easy”
Over 10,000 budding franchise entrepreneurs packed into Birmingham’s NEC last week to see how some the UK’s leading brands showcase opportunities to likely franchisees. Among the 100+ companies on view this year, easyStorage, easyCoffee and easyGym (all part of the easy family of brands) drew the biggest crowds to their stand near the entrance to the cavernous exhibition hall. Displaying a massive easyStorage truck, easyCoffee and easyPizza vending machines as well as hi-tech easyGym exercise equipment, potential franchisees had plenty to talk over with company reps attending the British Franchise Association sponsored event.
easyGroup communications director, Richard Shackleton, said:
“This is the second time in under 12 months we have come to the BFA and the reception has been exceptionally positive, all our easy family members are reporting double digit franchise enquiries from serious players. This has been well worth the effort.”