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date: 17 August 2017

Shareholder news

Frothing up the beverage market – easyCoffee opens for business

Frothing up the beverage market – easyCoffee opens for business

easyGroup, the brand licensing company owned by Sir Stelios Haji-Ioannou has approved the opening of easyCoffee, a chain of discount coffee shops offering premium ground coffee at just £1 a cup.

The first easyCoffee outlet has already opened on the Earls Court underground station forecourt (London SW5), offering a range of soft drinks, hot and

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cold snacks including freshly made sandwiches as well as cappuccinos, espressos and lattes at just £1 a cup. easyCoffee is the trading name of Peoples Coffee, whose director Nathan Lowry has licensed the brand name from the easyJet founder.

Peoples Coffee hopes to open a chain of 30 easyCoffee outlets within the next 24-36 months – all offering great value and quality coffee from Italian specialist Lavazza. The company has a team with background in finance and hospitality.

Nathan said:
“With coffee shop prices currently averaging £3 a cup, it is clear consumers have been taken for a ride. Although wholesale coffee prices have been falling recently consumers have seen no benefit. easyCoffee plans to make top quality beverages available to everyone at affordable prices.”

Sir Stelios said:
“I am delighted that we are going into business with another young, ambitious entrepreneur like Nathan, in order to bring London something very simple but yet so difficult to find: a great cup of Italian espresso coffee for just a pound.

“I think this industry is another example of allowing prices to carry on rising wihout good reason. Three pounds is a lot of money for a paper cup of espresso. The strength and name recognition of the “easy” brand will encourage consumers to try it for themselves when in Earls Court.”

Media Coverage

21/01/2016 - bt.com
21/01/2016 - metro.co.uk

NOTES TO EDITORS:

Food and drink analysts Allegra have valued the UK retail coffee shop market at approximately £8bn, with annual growth of around 10%. There are currently 20,000 stores operating nationwide.

CONTACT:

Nathan Lowry: Peoples Coffee (07500 018 715)
and
Richard Shackleton: Communications Director to Sir Stelios Haji-Ioannou (07905 779 779)

 
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