• easyJet.com
  • easyCar.com
  • easyHotel.com
  • easyBus.co.uk
  • easyVan.com
  • easyOffice.co.uk
  • easyPizza.com
  • easyGym.co.uk
  • easyProperty.com
  • view the complete list of easyGroup companies

Brand thieves

date: 02 September 2014

Some people think they can make a fast buck by stealing our name and our reputation. They set up websites and companies using the name 'easy' (or phonetic versions of it) which can either pay a passing resemblance to an easyGroup company or be a direct copy.
Sometimes these people ask us for money, sometimes they just hope consumers will think they are an easyGroup company and will part with their money. If you see a company that you think is disguising itself as an easyGroup company or that is trying to piggyback off our brand in any way, then please help us to protect both the consumer and our brand. Please email any information to This e-mail address is being protected from spambots. You need JavaScript enabled to view it and indicate if at any stage you have been under the impression that this was a genuine easyGroup company set up by our founder and chairman Stelios. Evidence of confusion helps our case.

Reminder of easyGroup brand protection policy
Posted: 12 March 2012

"The easyGroup takes its rights and responsibilities for the 'easy' name very seriously. We will protect our business partners who have made a legitimate financial investment in the brand as part of their commercial strategy. It is simply unacceptable and unfair for others to use it as they please – free, gratis and for nothing.

"The 'easy name' is synonymous with quality, value for money services and we also have a duty to protect the public from its unauthorised use."

Gym name fight no Easy workout
To see the full article please click HERE

Further easyGroup action to protect business partners from brand theft
To see the full article please click HERE

Exercise firm rebrands in face of Easy battle
To see the full article please click HERE


^^back to top
Consumer Warning about easybrokers
Posted: 25 September 2006

Any members of the public who have paid money to a website called eeasybrokers (also known as Double Easy Brokers and Eeasy Brokers) for car insurance have unfortunately had their money stolen and are driving illegally.

The eeasybrokers website was pretending to be part of the easyGroup and has been closed down. eeasybrokers took money from members of the public pretending that they were providing car insurance. The getup of their website was identical to that of easyMoney.com which is the easyGroup owned business which provides car insurance in association with Zurich the global insurer. eeasybrokers also claimed that they were associated with Zurich Insurance but in fact it was not affiliated with Zurich Insurance in any way.

As soon as the existence of eeasybrokers was discovered by the easyGroup and Zurich Insurance they were reported to the Financial Services Authority and their website was shut down.

According the BBC website the FSA described eeasybrokers as "an illegal operation, a complete scam....designed to give the false impression that the business was linked to the easymoney.com financial services group run by the businessman Sir Stelios Haji-Ioannou."

The easyGroup regrets that members of the public have been cheated out of their money and will continue to protect its brand and the interests of consumers wherever possible.

Related links:


^^back to top
The easyGroup challenges the claims of the outfit run by Lenos Trattou
Posted:02 July 2005

...the self-styled "restaurant/winebar/takeaway business in North London," and has asked the individual or individuals behind this outfit to justify the claims and dates which are being made in their attempts to rights in the use of the name 'easy'. The outfit run by Lenos Trattou has nothing to do with www.easyPizza.com, the pizza delivery company founded by Stelios the serial entrepreneur and easyGroup chairman.

The website set up by Lenos Trattou does no more than link through to Dominos Pizzas. The easyGroup finds this very strange since Lenos Trattou is claiming rights dating back several years and the fact that his website is doing no more than linking through to a competitor of www.easyPizza.com is, to the easyGroup, a clear demonstration of bad faith. Lenos Trattou's legitimate occupation seems to be running some kind of pub in North London.

"The easyGroup has spent many years and tens of millions of pounds establishing a brand," said Stelios, the founder of www.easyPizza.com. "We are duty bound to protect that brand and consumers who might be confused into thinking that a company using the 'easy' name is part of the easyGroup when, in fact, it is not. Being blackmailed into paying money to people who think they can sell us what is already rightfully ours is not an option," he concluded.


^^back to top
Our right to protect our brand is being reinforced once again
Posted: 01 December 2004

A business calling itself easyDrinks, at the foot steps of the High Court agrees never to use the easy brand again. This was a complete rip-off that I am sure has confused a lot of consumers that it was one of the 16 companies I have now started under the 'easy' brand. I am glad they accepted their mistake at the eleventh hour and changed their name.

Stelios
Serial Entrepreneur and easyGroup Chairman

'easyDrinks' was set up in Birmingham (shop, marketing literature) selling low cost alcoholic drinks. easyDrinks was not a part of the easyGroup and yet it mimicked easyGroup's 'get-up' in its entirety, namely by using a lower case 'e', capital 'D', all in one word, white lettering on an orange background and the Cooper Black 'fat' font.


^^back to top
Another thief of the 'easy' brand convicted in court
Posted: 01 November 2003

The easyGroup has won another High Court action which it brought against an individual using the 'easy' name for its business. The defendant owned the 'easy4car' website and several others which the easyGroup claimed were passing off as easyGroup companies.

Not only did the judge rule in favour of the easyGroup but he recognize the association between the easyGroup and companies trading in the 'easy' name. "The (easyGroup) is a well-known company and has established... a good will to the use of the word "easy" in a particular context, that is to say it is used as part of a trading name...." he said.

In his summary the judge recognized the commercial threat posed to the easyGroup by individuals or companies confusing consumers into believing that they have some association with the easyGroup. "There has been a misrepresentation by the Defendant in the use of the web sites. I am satisfied... that such actions were in fact done with the intention to deceive the public into believing that his web sites were associated with the (easyGroup's) business and that this might well have caused the (easyGroup) damage...." was his judgment. If there is any threat that a company might confuse consumers into believing that it is part of the easyGroup when it is not, the easyGroup is obliged to protect both itself and consumers at large.

The defendant was ordered to hand all of his domain names over to the easyGroup and full costs of €19,000 were awarded against him.


^^back to top
It is lawful after all to stop people using the word easy as a prefix in naming their businesses
Posted: 01 September 2003

easyGroup has just won two trademark cases where it had objected to applications made by other companies.

A Spanish company called Ditesco had applied for a trademark called EASYMONEY but was refused registration by the European Office for Harmonization in the Internal Market in the services of "financial and monetary affairs, financial and insurance services, banking services." easyGroup objected in order to protect one of the easyGroup companies, easyMoney, online financial services.

North British Trust Hotels Limited applied for an EASYCOACH trademark which was refused by the UK Patent Office for the provision of tours and transport of passengers. easyGroup objected in order to protect one of its companies in incubation, easyBus.

easyGroup has already registered the trademarks of EASYMONEY and EASYBUS and these registrations pre-date the applications by the above companies. In the case of Ditesco it is hoped that costs will be awarded to easyGroup and in the case of North British Trust Hotels £500 costs were awarded to easyGroup. easyGroup will continue to protect its brand wherever possible. If there is ever a chance that consumers could believe that a company using the name 'easy' is part of the easyGroup when this is not the case, then the easyGroup will move to protect both itself and consumers.